Well I know there’s been a lot of discussion inside and outside the domain industry tonight on the Godaddy Super Bowl ads.
Love them or hate them, Godaddy says the two commercial they ran tonight on the Super Bowl are the most successful Super Bowl ads in their history in terms of response, traffic and sales.
According to a press release issued tonight a few hours after the game ended Godaddy Said:
“Our fourth-quarter commercial spiked our Internet traffic higher than any Super Bowl ad we’ve ever done … ever!
“And even better — calls, conversion and cash were off the charts! In fewer than 15 minutes after Go Daddy’s first Super Bowl commercial aired, our domain name registrations shot up more than 466 percent over last year.”
“Go Daddy’s first Internet traffic surge hit when the highly-anticipated GoDaddy.CO Girl was unveiled toward the end of the first quarter. The ad quickly helped push Go Daddy over the 46 million mark for domain names under management, which is more than any other registrar by far.”
“The idea was to show people they really can make their dreams come true on the Internet,” Parsons explained. “We wanted to do a Go Daddy Super Bowl commercial poking fun at our reputation and raising awareness for dotCO. This ad did it all … with a nice twist. And it definitely rocked the Internet!”
Juan Diego Calle, CEO and Founder of .CO Internet S.A.S. said in the same press release:
“This ad is working for us already. Almost immediately, we recorded a huge uptick in .CO domain name registrations.”
Go Daddy spiked Internet traffic with its second-half spot … and then some. “The Contract” spoofed Go Daddy’s reputation for over-the-top, edgy ads by pitting Go Daddy Girls Danica Patrick and Jillian Michaels at odds with Go Daddy executives over their contractual obligations for the commercial.
Within two minutes, viewers jumped to log on to GoDaddy.com, like never before. In fact, “The Contract” more than doubled the enormous Internet spike generated by Go Daddy’s 2008 Super Bowl ad, “Exposure.