Articles with tag "rework"
Scratch your own itch
The easiest, most straight-forward way to create a great product or service is to make something you want to use. That lets you design what you know – and you will figure out immediately whether or not what you are making is any good.
At 37signals, we build products we need to run our own business. For example, we wanted a way to keep track of whom we talk to, what we said, and when we need to follow up next. So we created Highrise, our contact-management software. There was no need for focus-groups, market studies, or middlemen. We have the itch, so we scratched it.
At 37signals, we build products we need to run our own business. For example, we wanted a way to keep track of whom we talk to, what we said, and when we need to follow up next. So we created Highrise, our contact-management software. There was no need for focus-groups, market studies, or middlemen. We have the itch, so we scratched it.
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