Articles with tag "google"

How Google Finds Paid Links

Paid links are something that use to be common practice for most SEO’s and agencies – simply spend, spend, spend and thou shall receive. This all changed when Google stated that manipulating search rankings from paid links should be avoided at all costs and if advertising is carried out then the appropriate “rel=nofollow” tag should be implemented to stop the flow of Page Rank.
While many SEOs headed back to the drawing board to think up new and innovating ways to attract links to websites some SEOs have continued to play the paid links game. I’m not one to judge, if you buy links, there are risks, if the pros out way the cons then go for it. There are plenty of large brands out there who have more than obvious paid links strategy, yet never seem to receive any penalties, in fact they seem to get rewarded by great rankings.
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How Google Really Wants You to Optimize Your Site

Does Google care for SEO? Yes, it does: from Google's SEO Starter Guide to help provided in the Google Webmaster Help Forum, the search engine is pretty transparent when it comes to how it prefers you to optimize your site for inclusion. We'll be discussing URL structure, TrustRank and duplicate content issues.
To start with a conclusion: if you do what they like, chances are your site will not only included, but also ranked better. And now let's go "in depth" and see, once and for all, how Google prefers you to optimize your site for its search engine.
All questions in this article were asked by users on Google Moderator Beta, Ask a Google Engineer.
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