Articles with tag "promotion"

How Google Really Wants You to Optimize Your Site

Does Google care for SEO? Yes, it does: from Google's SEO Starter Guide to help provided in the Google Webmaster Help Forum, the search engine is pretty transparent when it comes to how it prefers you to optimize your site for inclusion. We'll be discussing URL structure, TrustRank and duplicate content issues.
To start with a conclusion: if you do what they like, chances are your site will not only included, but also ranked better. And now let's go "in depth" and see, once and for all, how Google prefers you to optimize your site for its search engine.
All questions in this article were asked by users on Google Moderator Beta, Ask a Google Engineer.
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