Perevodik.net

Paid links are something that use to be common practice for most SEO’s and agencies – simply spend, spend, spend and thou shall receive. This all changed when Google stated that manipulating search rankings from paid links should be avoided at all costs and if advertising is carried out then the appropriate “rel=nofollow” tag should be implemented to stop the flow of Page Rank.
While many SEOs headed back to the drawing board to think up new and innovating ways to attract links to websites some SEOs have continued to play the paid links game. I’m not one to judge, if you buy links, there are risks, if the pros out way the cons then go for it. There are plenty of large brands out there who have more than obvious paid links strategy, yet never seem to receive any penalties, in fact they seem to get rewarded by great rankings.