Реклама Godaddy для Супербоула: 466% прирост регистраций

Метки: godaddy

Godaddy On Tonight’s Super Bowl Commercials: Registrations Up 466% Over Last Year; Traffic Doubled & Now Over 45 Million Domains Godaddy On Tonight’s Super Bowl Commercials: Registrations Up 466% Over Last Year; Traffic Doubled & Now Over 45 Million Domains

Рекламные ролики GoDaddy, которые показывают на Супербоулах, являются предметом активных обсуждений как в индустрии доменных имен, так и за ее пределами. Их можно любить или ненавидеть, но факт остается фактом: Godaddy заявляют, что последний показанный ими рекламный ролик оказался самым успешным за всю их историю по таким показателям, как наплыв посетителей, отзывы и продажи.

Пресс-релиз гласит:

"Наша реклама, показанная в четвертой четверти матча, подняла количество посетителей на такой уровень, какого не было никогда раньше, ни с одним рекламным роликом! И даже больше того - показатели звонков, конверсии и покупок - всё это просто зашкаливало. Меньше чем за 15 минут после первой показа первой рекламы количество зарегистрированных доменов увеличилось больше чем на 466% по сравнению с прошлым годом!"

"Первая лавина интернет-трафика хлынула в тот момент, когда была представлена девушка, лицо рекламной компании GoDaddy, в конце первой четверти Супербоула. В результате этого количество зарегистрированных у нас доменов перевалило за 46 миллионов - это больше, чем у любого другого регистратора!"

"Идея заключалась в том, чтобы показать людям, что их мечты действительно могут сбыться в интернете" - объяснил Боб Парсонс. "Мы хотели сделать такую рекламу, которая бы с юмором подчеркнула нашу репутацию и рассказала людям о доменной зоне .co. Этот ролик сделал всё, и весьма неплохо. Мы задали жару в интернете!"

Хуан Диего Калле, управляющий директор Internet S.A.S., также добавил свои пару слов в пресс-релиз:

"Эта реклама уже работает на нас. Практически моментально мы зарегистрировали огромный прирост в количестве регистраций в зоне .co."

Реклама, о которой говорится выше, называется "Контракт". Она иронически намекает на типичный для реклам GoDaddy чрезмерный, граничащий с неприличным стиль: две девушки GoDaddy, Даника Патрик и Джиллиан Майклс, ругаются с руководителями GoDaddy по поводу условий их контрактов.

Спустя две минуты после показа пользователи повалили на сайт GoDaddy как никогда раньше. Эффект от "Контракта" более чем вдвое превысил и без того колоссальный эффект от прошлого ролика, показанного на Супербоуле в 2008 году, который назывался "Откровение".

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